Last updated: April 1, 2026

THE TEA ROOM Group ("we", "us", or "our") is committed to protecting the privacy of our guests, customers, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We may collect the following categories of personal information:

  • Identity Data: first name, last name, username or similar identifier.
  • Contact Data: billing address, delivery address, email address, and telephone numbers.
  • Transaction Data: details about payments and purchases made through our website.
  • Technical Data: internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system and platform.
  • Usage Data: information about how you use our website and services.
  • Marketing & Communications Data: your preferences in receiving marketing materials from us.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfil your orders, including sending you order confirmations and delivery updates.
  • To manage your account and provide customer support.
  • To send you marketing communications (where you have opted in to receive these).
  • To improve our website, products, and services.
  • To comply with legal obligations and enforce our terms.
  • To prevent fraud and ensure the security of our website.

3. Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. Cookies are small data files stored on your device. You may disable cookies through your browser settings; however, doing so may affect some features of our website.

We use the following types of cookies:

  • Strictly Necessary Cookies: essential for the website to function correctly.
  • Analytical/Performance Cookies: help us understand how visitors interact with our website.
  • Functionality Cookies: remember your preferences and settings.
  • Targeting Cookies: used to deliver relevant advertisements and track marketing campaign performance.

4. Sharing Your Information

We do not sell your personal information. We may share your data with trusted third parties only where necessary:

  • Service Providers: payment processors, logistics partners, and IT services that support our operations.
  • Analytics Partners: such as Google Analytics, to help us understand website usage.
  • Legal Authorities: where required by law, court order, or government regulation.

All third parties are required to respect the security of your personal data and treat it in accordance with applicable law.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your data, we will securely delete or anonymise it.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access: request a copy of the personal data we hold about you.
  • Correction: request correction of inaccurate or incomplete data.
  • Deletion: request erasure of your personal data.
  • Objection: object to the processing of your data for direct marketing purposes.
  • Restriction: request restriction of processing in certain circumstances.
  • Portability: request transfer of your data to another service provider.

To exercise any of these rights, please contact us at the details below.

7. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal information.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be indicated by an updated "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

THE TEA ROOM

Restaurant & Afternoon Tea Lounge, St. Regis Hotel Singapore

Email: info@thetearoom.sg

Website: thetearoom.sg